Mark Hornbeck / Detroit News Lansing Bureau

Michigan has launched a record $30 million dollar travel promotion campaign, featuring TV ads with Actor/Michiganian Tim Allen.

For the first time in 15 years, the state is running a series of winter tourism commercials and will follow that with a first-ever $10 million national cable TV buy in the spring to coax out-of-state vacationers to flock to the Great Lakes State in the summer.


Post a Comment