Coffee Shops Stimulate Detroit Economy!

Bob Fish

It seems when one Detroit coffee shop closes, another opens.

The exodus of three Starbucks stores from downtown Detroit last fall has not left caffeine fiends yawning for long. Newly opened independent and franchise operations are empowering Detroiters with more choices than ever before and helping stimulate the local economy.

"Things are moving in the right direction," said Olga Savic Stella, vice president of business development for the Detroit Economic Growth Corp., a private nonprofit that helps create new investment and job opportunities in the city.

Biggby Coffee in Midtown and the independently owned Mercury Coffee Bar in Corktown are also new additions to the scene.

The new shops are a "positive sign" that entrepreneurs are heeding Detroiters' "pent up demand for retail and restaurants," Stella said, noting that coffee shops brighten any community as places to congregate and share ideas.

By staying open later and on weekends, many of the shops are showing that the city has a viable market beyond the office crowd, Stella said. Greater Detroit, which includes downtown, Midtown, Corktown, the riverfront and Eastern Market, has more than 86,000 residents, according to a recent DEGC report.

But it's doubtful that coffee shops alone can revitalize downtown Detroit, said Robin Boyle, a Wayne State University professor of urban planning.

"The notion that a coffee shop can be a catalyst for economic development is far-fetched," Boyle said.
'A lot of opportunity'
Nonetheless, for downtowners who loathe lines or live more than a short walk from their favorite fix, more coffee is on the way.

Jose Cayo, co-owner of a Biggby Coffee set to open at the Studio One Apartments complex on Woodward in Midtown on Tuesday, leased the space a year ago.

Cayo hired 25 Wayne State students and said that the university community is excited about a new coffeehouse and the store's free Wi-Fi.

Challenges: space, money
The main challenges franchises and independent shops face in choosing where to locate are finding the right space and amassing enough start-up capital, Stella said. Once open, it's important to establish an optimal schedule and offer products appropriate to the market, she said.

Despite the onslaught of new options, differentiation will keep Detroit's shops from putting each other out of business, said Walter Bender, co-owner of the Tim Hortons store that opened in December in Starbucks' former Millender Center space.

Erin's Favorite Biggby Drink: Grande Sugar Free Nutty Buddy with Soy

Biggby's Featured Drink: Smooch -a- Latte, Cinnamon and Chocolate
I'll be trying this later on today!


BIGGBY BOB said...

Thanks! for the post :)

Erin Rose said...

You are very welcome Bob! Your coffee is my favorite and I so glad your franchise made its way down to the Detroit area and is doing so well!

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Hi Lindsay, what is your blog's web address. I would like to check it out! Thanks for your interest in my site.

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