To be sure, Detroit is not for everyone. If you're looking to launch your business in a pristine city, where the government can provide cushy resources, it's not the place for you. But, there are many good reasons for entrepreneurs to stay in or move to the Motor City. Here are a few:
It’s cheap. For now. “The burn rate in Michigan is a fraction of what it is in Boston, New York, Silicon Valley, Chicago and frankly many other locations,” says Mike Finney, the president and chief executive of the Michigan Economic Development Corporation, a public-private partnership advocating for business in the state.
And it may not be this cheap forever. “This is a ground-floor opportunity for individuals who want to live, work and play, and find opportunities to do it at a cost that you will probably never see again,” says Finney. The population exodus that Detroit has suffered means a lot of office space was left vacant, and empty buildings are being rehabilitated into working space, says Finney.
For example, Dan Gilbert, the chairman and founder of Quicken Loans Inc. and majority owner of the NBA’s Cleveland Cavaliers, has bought more than 30 buildings in downtown Detroit. “Those buildings are all being rehabbed and occupied by businesses at a rate that is just staggering,” says Finney.
Detroit’s airwaves aren’t glutted. “You don’t have the media outlets getting pitched every minute of every day by new startup ideas and new startups to cover,” says Cohen. “It’s a nice platform to get national press.” There’s also plenty of local press, including the Detroit News and Crain’s Detroit Business.
There is a growing sense of new, young energy with a frontier spirit. For the first time in more than three decades, young people are staying in Michigan. “Young people left forever, and now they are staying,” says Cohen.
When Cohen moved into an apartment in downtown Detroit in Feb. 2011, he had the upper hand in negotiating his rent. Now, he says, there are waiting lists at downtown apartment buildings. That's partly due to limited supply. People haven’t historically wanted to live in downtown Detroit. Lately, innovative companies are increasingly interested in investing in the city center over the suburbs, and they are attracting the younger set.
Michigan has always been a manufacturing hub. “Michigan does have a tremendous legacy of entrepreneurial activity,” says Finney, ticking off icons Henry Ford, W.K. Kellogg and Charles Stewart Mott.
The state has a history of, and infrastructure for, making things, says Rick DeVos, CEO of Grand Rapids, Mich.-based Start Garden, a seed fund that distributes $5,000 loans to startups. "The whole state is rediscovering its entrepreneurial muscles," says DeVos. "A hundred years ago, Detroit was the Silicon Valley of the world."
The startup community is relatively small. The number of startups in Detroit is small compared to cities like New York or San Francisco. That means less competition. “You have the ear of first customers potentially,” says Cohen.
You can play a role in the comeback story. Entrepreneurs go out on their own because they want to make a difference. In Detroit's less crowded startup ecosystem, you have an opportunity to make a difference. “You build a successful tech company, and you are bringing back a region,” says Cohen. “It’s a startup community on the rise. You are basically going to be riding a wave of growth.”
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