Detroit's New Meijer

 Whole Foods Markets appears to have given Detroit neighborhoods near Wayne State University a shot in the arm with its recent opening. But the potentially far more significant opening has occurred this week, several miles away, as Meijer sets up shop at the intersection of the two most iconic thoroughfares in Detroit: Woodward WWD +2.07% Avenue and Eight Mile Road.

At at time of great hand-wringing in Detroit over the city’s Chapter 9 bankruptcy filing, the establishment of such a significant retail anchor in a crucial area could be a real boon. And Meijer, which used the supercenter concept including groceries long before Walmart did, is really good at running its stores.

The Meijer brand is relatively unknown outside its base in Flyover Country, where it operates more than 200 supercenters in Michigan, Ohio, Indiana, Illinois and Kentucky. But metro Detroit denizens all have known Grand Rapids, Mich.-based Meijer as the place to go over the decades for good prices and selection of not only CPG fare but all sorts of consumer goods.

And now, after much lobbying by Detroit, Meijer plans to open its very first outlet there: a 215,000-square-foot store that will offer thousands of residents their best and closest access to Meijer’s wide selection and low prices and, specifically, to the fresh produce that lately has been lacking in many areas of the city—and in other “produce deserts” in big cities around the country.

The opening can be expected to boost Meijer as much as it does shopping in Detroit. “From the standpoint of demographics, I think it’s a brilliant location,” Dale Watchowski, CEO of developer Redico LLC, told Crain’s Detroit Business. “What it’s doing is tapping a market that was previously underserved for grocery.”

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