NYC Based Warby Parker To Open On Woodward

Photo: Bedrock 

Trendy eyewear retailer Warby Parker is preparing to open a shop in downtown Detroit, filling another once-vacant storefront along Woodward Avenue.

The New York City-based company was issued a building permit last week for renovations to the ground-floor of 1449 Woodward. This retail space is between the Woodhouse Day Spa and the newly opened Kit + Ace store.

Started in 2010, Warby Parker designs and sells eyeglasses and sunglasses that are typically priced between $95 and $145. The company began as an online-only retailer and has since opened over 30 actual shop locations. Warby Parker's eyewear was initially associated with a "hipster" aesthetic and acquired a broad audience as its popularity grew.

A Warby Parker representative on Tuesday confirmed that the company is planning a Detroit location. The store is to open sometime later this year.

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