As old businesses close and new ones move in, neighborhoods are losing their visual identities. But now they can have signs that stay true to the neighborhood's roots.
On her commute home from work in Detroit, designer Jessica Krcmarik started to become obsessed with the old signs lining the main drag of Woodward Avenue—machine shops, dry cleaners, "you buy, we fry" cafes with sprawling fish murals.
She started a photo archive, stopping whenever she discovered a new piece of hand lettering. But she also noticed that the typography was starting to disappear, replaced by plastic signs with standard fonts. "A lot of communities are kind of losing their visual culture, the more things get replaced with these very bland signs," she says.
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