9 Businesses from 4exit4 on Vimeo.

Toby Barlow
The Huffington Post

The first person I worked for was Hal Riney, the man who, over whiskeys at the Washbag, wrote the famous "It's Morning Again in America" for Ronald Reagan. Hal wrote those ads at a unique time in America's history and the work framed Reagan as a leader who had successfully rekindled the great possibility of the American Dream.

Like a lot of people, I was reminded of those ads yesterday during the Super Bowl, when the spirit of Detroit was once again celebrated, this time by the former mayor of Carmel, California wandering through an ad made by an advertising agency from Oregon for a great Italian car company that is located in some foreign land called Auburn Hills.

With all due respect to Chrysler's work -- and I think it's emotional and compelling stuff, though perhaps a little rambling and incoherent -- I am much more interested in this very different, very short film, "9 Businesses," a sincere celebration of our city's entrepreneurs, local business people who have dreams, ideas and discipline and who are currently making our city a more vibrant and successful place.

Click HERE to read the rest of this article on The Huffington Post!


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