As a salute to the many past community contributions of the Big Three automakers and to rally support, Oakland County Executive L. Brooks Patterson and Arts, Beats & Eats – Festival of Hope organizers today announced Chrysler Group LLC, Ford Motor Co. and General Motors Co. will receive complimentary exhibit space and sponsorship benefits during the festival.
“This was the least we could do to support and honor the millions of dollars the Big Three automakers have given back to the community,” Patterson said. “Economic conditions have reduced the number of civic initiatives our automakers are able to support and we want to thank them, especially Chrysler, the official sponsor of our last 12 events, for making the event possible for all of these years.”
Valued at $50,000 each, the automakers will receive a 3,500 square-foot exhibit space, which is large enough to display vehicles. They also will receive significant signage space, logo placement on entrance treatments and sponsor towers, and a major presence on the festival’s Web site as well as mentions in festival advertising.
Additionally, there will be a Big Three Music Stage, which will serve as a tribute to local Detroit-area musicians. Messages about “Buy from the Big Three, Support Detroit” will be broadcast throughout the festival.