Two recent University of Michigan graduates along with a University of Toronto graduate are going all Silicon Valley on Detroit. Their Web site,, is redefining the way mobile phone users gain access to free mobile multimedia – ringtones, wallpapers, videos and games – through custom applications. began in September 2007 as the brainchild of these three diverse friends from Detroit and Toronto – Nareg Sagherian, 27, of West Bloomfield, David Pakhchanian, 28, of Commerce Township and Soheil Banifatemi, 26, of Toronto – with even more diverse tastes in music. However, they all shared a passion for technology that established the foundation for

They had two goals in mind – to be the best way to get content to users’ mobile phones and to provide an avenue for artists who want to build awareness and have their voice heard in the mobile arena.

In view of the fact that the Web 2.0 concept of creativity and enhancement had just launched, it created a perfect opportunity for them to launch a product that would change the way users utilized the World Wide Web. After months of research and hard work, unveiled an easy-to-use platform that provided superior search and delivery of their user-generated content of 16,000 ringtones to over 150 countries.

Through their applications, allows users a forum to upload, customize, and create mobile multimedia. These applications allow users to upload their own personal music and create their free ringtones in whatever fashion they desire. Furthermore, has created a social network dynamic that establishes a community of users that have the same interests. In essence, the Web site saves the users both time and money when it comes to creating multimedia for their phones, as well as allowing them to enjoy their visit through interaction with others. Moreover, has established a highly-anticipated artist sign up page, allowing musicians and bands the opportunity to convert their original music into ringtones in minutes, making them instantly available to fans.

Currently, the Web site allows access to ringtones, but they are in the process of launching applications that will allow users to customize and create their own free mobile wallpapers, games and videos. Apart from uploading, customizing and creating mobile content, a user can share, embed and favorite any content on Users can also message one another and subscribe to their favorite pages, in order to receive updates. Furthermore, if a user hears a ringtone on a certain song profile page and decides they want the complete version, they are quickly connected to in order to make their desired purchase.

With a lot of determination and a little capital they have redefined the way people search and obtain mobile multimedia online. Moreover, they are regularly striving to improve the user’s wireless technology experience. By working with their users, partners, advertisers and carriers, is ushering in a new era of free mobile content access that takes them a step closer to providing their service globally and remaining up-to-date with the ever-changing nature of the industry. At, they believe that a happy and safe user is a loyal user. Above all, they are proud to have established the company in their home state of Michigan, and to be giving back to a community that has provided continuous opportunities for them to succeed.


Anonymous said...

This is great. I didn't know something like this existed. I am going to check it out.

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