|Photo via Apple|
Apple's newest iPad commercial turns the spotlight on Detroit community activist Jason Hall, co-founder of a massive weekly group bike ride through the city.
The 30- and 60-second spots — part of the "Your Verse" campaign that focuses on how creative folks use the iPad — shine a lyrical light on Detroit too, where Hall's Slow Roll bike ride is attracting upwards of 3,000 riders each Monday for a long, leisurely ride that begins and ends at a local bar or restaurant.
"The first time I saw (the spots) I was speechless," Hall said in an interview with USA TODAY, describing it as like "a gift that had been wrapped for the city of Detroit."
The ad launches today and focuses on the apps and social media tools that Hall uses to organize and promote the ride (poster-making app Phoster, Instagram and Facebook are instrumental). You see him cycling through a day of planning and mapping a ride. The spot culminates in a shot of scores of bicyclists pedaling with the city as a backdrop. There's also a page on Apple's web site that delves into Hall's story.
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