It’s a Beautiful Day, Detroit: Shinola Launches #SayNiceThings Campaign

Shinola's #SayNiceThings campaign will help support the Green Alley Project in Detroit. An example of the project is located outside of the Green Garage in an alley between Canfield and Prentice, just east of Second Avenue, and near Shinola's Detroit store.

COURTESY OF GREENGARAGEDETROIT.COM

Shinola — the Detroit-based designer and manufacturer of watches, bicycles, leather goods, and home furnishings — is asking people to write positive messages on social media platforms using the hashtag #SayNiceThings in a campaign starting on Saturday.

For every #SayNiceThings post, Shinola employees will write the message on a paper embedded with seeds. The seed paper will be planted throughout Detroit to support the Green Alley Project, a program designed to turn alleys into urban oases.

The best example of the project, spearheaded by Midtown Detroit Inc. and neighboring businesses, is in an alley between Canfield and Prentice, just east of Second Avenue. Businesses along the alley include Motor City Brewing Works and the Green Garage. Shinola’s Detroit store, which opened last summer, is located on Canfield, between Cass and Second.

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