For every #SayNiceThings post, Shinola employees will write the message on a paper embedded with seeds. The seed paper will be planted throughout Detroit to support the Green Alley Project, a program designed to turn alleys into urban oases.
The best example of the project, spearheaded by Midtown Detroit Inc. and neighboring businesses, is in an alley between Canfield and Prentice, just east of Second Avenue. Businesses along the alley include Motor City Brewing Works and the Green Garage. Shinola’s Detroit store, which opened last summer, is located on Canfield, between Cass and Second.
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