The American Mustache Institute 

The Behavioral Economics Division of the Mustached American Research Dept. within the American Mustache Institute (AMI), the world’s leading facial hair think tank and advocacy organization, embarked on a two year analysis to better understand the cities in the United States that are most appealing to people choosing to live a Mustached American lifestyle. The first stage of the study involved examining medium-to-large sized American cities by a series of mustache-friendly factors.

AMI’s behavioral economists, anthropologists, and statisticians then developed a proprietary formula, the “AMI City Index,” for determining mustache-friendliness based on five primary factors.

“The study identified a combination of lifestyle factors befitting people of Mustached American heritage,” said AMI behavioral economist Edgar Heywood. “We then scoured the country to find cities that fit the mold. The results were staggering.”

Cities were assigned scores based on presence of the following:

Employment: Employers with proven track records of hiring Mustached Americans or “mustache-positive employers”; large first responders pools (law enforcement, fire & rescue, EMTs, etc.); thriving film and/or theater industries; actors who play law enforcement, relief pitchers, construction

Transportation: Per capita aggregate of motorized two-wheeled vehicles (motorcycles) and monster trucks; or, in rural states, four-wheeler all terrain vehicles.

Entertainment & Sport: Quantity of professional or minor league sports teams, casinos, beach access, shooting ranges, trap and skeet clubs, and pontoon boats per capita

Culinary: High concentrations of restaurants primarily serving Miller Lite (termed “Miller pours” in restaurant industry vernacular), more than four Applebee’s casual dining restaurants, charcoal barbecue unit sales per capita, bars per capita; night clubs permitting adult males wearing tank-tops; restaurants serving pork rinds and pickled meats.

Education: Annual regional total of GED or high school equivalency degrees; aggregate volume of trade and vocational institutions, as well as community colleges.

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