The 2011 Chevy Rockin’ on the Riverfront summer concert series is ready to rock the ‘D’ for the sixth year by setting Riverfront Plaza’s scenic stage with some of classic rock’s most unforgettable bands and the latest lineup of cool Chevy vehicles. The concert series kicks off July 8 and will make the spectacular GM Riverfront Plaza THE Friday night destination for food, fun and FREE concerts.

In partnership with Detroit’s Classic Rock Station 94.7 WCSX-FM, Rockin’ on the Riverfront will feature six sizzling Friday night shows from 7:30 p.m. to 11 p.m. July 8 through August 12.

“Rockin’ on The Riverfront has now become one of the premier events in downtown Detroit,” said Doug Podell, afternoon personality at WCSX. “The event continues to make a positive impact on the community by offering high quality free talent, an outstanding staging area behind the Ren Cen with the Detroit River as the backdrop and room for over 5,000 people. Rockin’ on the Riverfront proves that great things are still happening in the Motor City.”

Leading the line-up of hot acts will be Three Dog Night, who will perform hits such as "Mama Told Me Not to Come", "Joy to the World" and "Black and White" at the July 8 kickoff concert.
Other bands performing throughout the summer on the scenic Riverfront include:

July 15: The Guess Who

July 22: REO Speedwagon

July 29: Grand Funk Railroad

August 5: Leon Russell and Mitch Ryder

August 12: Bachman & Turner 

“Detroit comes alive in the summer with Rockin’ on the Riverfront, and Chevrolet is excited to be part of it,” said Rick Scheidt, vice president of Chevrolet Marketing. “The riverfront creates the perfect atmosphere to enjoy music and food with friends and family on a warm summer night. We invite everyone to join us for a fantastic and memorable experience.”

Admission to the concerts is free and no advance tickets are necessary. Viewing space will be on a first-come, first-served basis and people are encouraged to bring their own lawn chairs and blankets. In addition, boaters on the Detroit River are invited to anchor near the riverfront and enjoy the view of the stage from the water.

Andiamo Detroit Riverfront will provide refreshment and food concessions at several locations on the plaza. Outside food, beverages or coolers will not be permitted. Andiamo Detroit Riverfront will accept dinner reservations before and after the concert and invite guests to take advantage of its outdoor patio overlooking the Detroit River.

Convenient parking is available for $5 per vehicle at the GM surface lot at the intersection of St. Antoine and Atwater, adjacent to the GM Renaissance Center.

A viewing package is available at the Detroit Marriott Renaissance Center including a BBQ dinner and overnight accommodations. For reservations, call 1-800-352-0831 or visit Use promotional code L9Z for the viewing package.


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