The year 2011 is looking promising for Mich.-based Simply Suzanne Granola. With a rapid expansion into Midwest restaurants and grocers, and a recently added flavor – Dark Chocolate and Coffee – things are headed in the right direction.

Owner Suzanne Vier has always had a strong passion for food. Starting at a young age, her mother taught her to experiment with food and eat healthy.

“I’ve always loved learning about food and experimenting with different flavors and cuisines,” said Vier, who left her corporate job in New York to start the company in Michigan. “Growing up, when other kids were taking potato chips to school for lunch, my mom sent me off with granola and other healthy snacks.”

Her sweet and savory concoctions are currently sold at various grocers and restaurants in metro Detroit, Chicago and New York. Simply Suzanne is currently available at select Whole Foods locations and will hit the shelves of Michigan Meijer stores on June 18.

“This is a great time for our company,” said Vier, a Detroit resident. “We are poised for growth and ready to continue our expansion into the Midwest and Northeast regions.”

When dreaming up new flavors, Vier isn’t afraid to use spices to create the perfect blend. Her latest creation – Dark Chocolate and Coffee – has a rich aroma and is loaded with antioxidants.

“High in fiber and protein, granola truly is the perfect snack to experiment with,” said Vier. “When creating a new flavor, I try to make each ingredient stand out on both the sweet and savory side of the palate.”

Each bag of Simply Suzanne Granola is all natural and handcrafted in small batches using whole grain rolled oats. Local farmers and suppliers are used as much as possible in the process, too. Each batch is produced in the Detroit area, but there are also production facilities in West Michigan and a warehouse in Detroit's New Center area.

“I grew up in Detroit and the Royal Oak area and now live in downtown Detroit again after spending more than 15 years in NYC,” said Vier. “Detroit is my hometown. This is where my family is from and I can't think of a better place to grow my business than here.”

The granola comes in three sizes and comes in four sweet and savory flavors: Original, Lotsa Chocolate, Dark Chocolate and Coffee and So Very Cherry.

All flavors are all natural and made without preservatives, artificial flavors, trans fat, cholesterol and high fructose corn syrup.

To learn more about Simply Suzanne, visit


Dan Fuoco said...

Congratulations Suzanne! The story is awesome and the granola sounds scrumptious. I can't wait to get my hands on one.
May you have good luck in your future!


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