Director, Global Social Media, GM
A key reason Christopher Barger has been so successful in his role is that he understands that “community” isn’t only online. While blogging and social networks are a large part of his role, he also invites influential bloggers and Gowalla users to GM-sponsored events like SXSW 2010, where they were offered special on-site perks, including rides in new Chevrolet models. Barger can also leverage social channels in times of crisis.
When faced with GM’s Chapter 11 filing in summer 2009, Barger oversaw the creation of a beefed-up social media team using multiple social networks—including live tweets from every interview and press conference. —JC