A video produced by Goodwill Industries of Greater Detroit has earned national recognition in a YouTube contest hosted by Ben & Jerry’s Homemade ice cream. Goodwill earned “Best Taste of the City” honors and was named a national runner-up for its video titled “Don’t Mess with the D – A Ben and Jerry’s Detroit Top Ten List.”
This spring, Ben & Jerry’s challenged its Scoop Shops across the United States to create and promote a YouTube video, only requiring it to be three minutes or less in duration and to include at least one Ben & Jerry’s branded item. Goodwill Industries’ video features host Scoopy D, a mustachioed Ben & Jerry’s pint cup, counting down the top ten places in Detroit to enjoy some Ben & Jerry’s ice cream.
“YouTube and other social media channels have proven to be invaluable tools as we look for new ways to generate awareness and support as we lead the fight against Metro Detroit unemployment,” said Mark Lane, Goodwill Industries of Great Detroit director of public relations. “Our Ben & Jerry’s PartnerShop in Detroit is one of a number of businesses we’ve developed here to support our job training and education programs and to create Metro Detroit jobs. The contest let us have some fun, showcase the city of Detroit and extend our brand online.”
In addition to national accolades, the video earned Goodwill Industries a $500 cash prize to support the organization’s efforts to help Metro Detroiters overcome employment challenges and earn jobs.
The Detroit Ben & Jerry's PartnerShop is owned and operated by Goodwill Industries of Greater Detroit. The store provides paid work experiences for Southeast Michigan youth with barriers to employment and offers tasty treats for Metro Detroiters looking to satisfy their sweet tooths. Proceeds from the PartnerShop support a range of Goodwill Industries programs designed to help the people of Southeast Michigan earn job opportunities by becoming trained, trusted and ready to work. The Detroit Goodwill PartnerShop is a rare model, perhaps the only one of its kind in the nation existing solely to support the fight against unemployment.
Goodwill Industries promoted its video through a multi-platform campaign featuring extensive Twitter and Facebook outreach, as well as through organizational e-mail blasts and by encouraging coverage from Detroit area news outlets.
For access the entire “Goodwill TV” YouTube Channel, visit http://www.youtube.com/user/goodwilldetroitpr.
To connect with Goodwill Industries of Greater Detroit on Facebook: http://www.facebook.com/GoodwillDetroit.
To follow the organization on Twitter:
Goodwill Industries is the only organization in Southeast Michigan solely dedicated to helping local individuals overcome challenges and secure employment. In just the past two years of the organization’s nearly 90-year history, Goodwill Industries of Greater Detroit has placed more than 2,000 Wayne, Oakland and Macomb county individuals into new jobs, while providing education, training and career assistance to thousands more in the region.