100 Things to Watch in 2011

JWT’s Annual List Includes Beer Sommeliers, F-Commerce and Objectifying Objects

JWT, the world’s best-known marketing communications brand, today released its list of 100 Things to Watch in 2011.

“Many of the items on our list reflect broader shifts we’ve been tracking over the past few years, such as the evolution of the mobile phone into an ‘everything hub,’” says Ann Mack, director of trendspotting at JWT. “Others reflect counter-trends—for instance, to balance out our growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.”

Many of JWT’s Things to Watch are technology-centric, with smart infrastructure ramping up, the rise of tablets for tots and some truly futuristic-seeming developments (3D printing, virtual mirrors, electronic profiling). Things to Watch for online will include a growth in Facebook commerce, apps beyond mobile and more social browsers.

The people on the list—from pop culture, sports, architecture, fashion and other sectors—have the potential to drive or shape trends in the near future.

JWT’s 100 Things to Watch in 2011, unranked and in alphabetical order (full descriptions of each can be found in the “2011 and beyond” section of JWTIntelligence.com):


1.    3D Printing
2.    Africa’s Middle Class
3.    Apps Beyond Mobile
4.    Art.sy
5.    Auto Apps
6.    Automatic Check-Ins
7.    Bamboo
8.    Bank Branch Out
9.    Banner Ads Do More
10.    Beer Sommeliers
11.    Biomimicry
12.    Bjarke Ingels
13.    Brazil as E-Leader
14.    Breaking the Book
15.    Brigadeiro
16.    “Buy One, Give One Away”
17.    CAPTCHA Advertising
18.    Children’s E-Books
19.    Coming Clean with Green
20.    Costlier Cotton
21.    Culinary Calling Cards
22.    Decline of the Cash Register
23.    Deforestation Awareness
24.    Detroit
25.    Digital Downtime
26.    Digital Etiquette
27.    Digital Indoor Maps
28.    Digital Interventions
29.    East London Tech City
30.    E-Book Sharing
31.    Electronic Profiling
32.    Entrepreneurial Journalism
33.    Facebook Alternatives
34.    Fashion Fast-Forward
35.    F-Commerce
36.    Food, Ph.D.
37.    Gay-Centric Hotels
38.    Global Disease, Refocused
39.    Green Luxury Cars
40.    Group-Manipulated Pricing
41.    Heirloom Apples
42.    Home Energy Monitors
43.    Ignorance Is Bliss
44.    In the Flesh
45.    Jennifer Lawrence
46.    London Tourism
47.    Long-Form Content
48.    Matcha
49.    mHealth
50.    Michael Jackson Lives On
51.    Micro-Businesses
52.    Mobile Blogging
53.    Mobile Memes
54.    The Nail Polish Economy
55.    Nanobrewers
56.    Near Field Communication
57.    The New Mobility Industry
58.    New Nordic Cuisine
59.    Next-Generation Documentarians
60.    Neymar
61.    NKOTBSB
62.    Objectifying Objects
63.    Odyssey Trackers
64.    Older Workforce
65.    The Oprah Winfrey Network (OWN)
66.    Pedro Lourenço
67.    Personal Taste Graphs
68.    Piers Morgan
69.    Pogo
70.    P-to-P Car Sharing
71.    Rooney Mara
72.    Rum
73.    Rye Rye
74.    Ryo Ishikawa
75.    Scanning Everything
76.    Self-Powering Devices
77.    Smart Lunchrooms
78.    Smart-Infrastructure Investment
79.    Smartphone Cameras Take Over
80.    Smoking on the Fringe
81.    Social Browsers Go Mainstream
82.    Social Networking Surveillance
83.    Social Objects
84.    Space Travel Goes Private
85.    Storied Products
86.    Stricter Green Building Standards
87.    Tablets for Tots
88.    Tap-to-Pay
89.    Tech Liaisons
90.    Tech-Enabled Throwbacks
91.    Temporary Tattoos Go High-End
92.    Tintin the Movie
93.    Transmedia Producers
94.    Tube-Free Toilet Paper
95.    Ukraine
96.    Urban Industrial Parks
97.    Video Calling
98.    Virtual Mirrors
99.    Voice-Activated Apps
100.    YouTube the Broadcaster

About JWT
JWT is the world’s best-known marketing communications brand. Headquartered in New York, JWT is a true global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge—from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC.

JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Bloomberg, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Microsoft, Nestlé, Nokia, Rolex, Royal Caribbean, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).
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