'Do Something Reel' film series explores food, environment, activism
By Clay Evans
Boulder Daily Camera


Whole Foods' inaugural "Do Something Reel" film series celebrates Earth Month with six documentary films that explore green issues.

"(W)e want to raise awareness of environmental and food issues and support filmmakers who are creating films that inspire people to question the impact our choices have on our health, body and environment," says Walter Robb, co-CEO of Whole Foods Market. "We see film as an inspirational medium that can spark an active dialogue and encourage people to take action locally."

"Urban Roots" Directed by Mark MacInnis. 94 minutes. An exploration of the emergence of hundreds of urban farms in the most unlikely of places, inner-city Detroit. Once an industrial powerhouse, the Motor City was considered the most affluent and modern of metropolises. Now, it has lost half its population and the resulting civic collapse is evident in thousands of abandoned buildings, home and neighborhoods that litter the landscape. But urban farmers, who, against all odds, have risen out of the ashes and are creating "a vibrant, healthy and robust farming culture that already feeds thousands."


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