The Salvation Army of Metro Detroit and Channel 955 are issuing a million dollar challenge to the Clear Channel radio station’s listeners to help the nonprofit raise much needed funds for its annual Red Kettle Campaign this holiday season.
Beginning on Monday, Nov. 1 and running through Friday, Nov. 12 all Channel 955 on-air personalities will be asking the station’s estimated one million unique listeners to give at least $1 to Channel 955’s online Red Kettle at www.channel955.com.
“We have a Red Kettle campaign goal of $7.8 million this year. With the Michigan’s unemployment rate at 13 percent, and the poverty rate at approximately 14 percent, the need has never been greater – and we need the community’s help now more than ever before,” said Major John Turner, general secretary for The Salvation Army of Metro Detroit.
“Every donation counts – no matter the size. The challenge that Channel 955 is issuing to its listeners will help us make a great impact in this community. In fact, just $10 helps feed one person for an entire month.”
All donations raised during Channel 955’s Million Dollar Challenge will go directly into The Salvation Army of Metro Detroit’s iconic red kettle to help provide a solid foundation for the nonprofit’s 119th annual Red Kettle campaign which runs from Nov. 12, 2010 through Jan. 31, 2011.
"All seven Clear Channel Detroit radio stations share an ongoing and dedicated commitment to serving our community and The Salvation Army,” said Til Levesque, president/market manager of Clear Channel Detroit. “Channel 955/WKQI is honored to be supporting The Salvation Army's 2010 red kettle campaign and its mission to bring needed relief to the members of our community who need help."
Red Kettle donations are used throughout the year to help provide vital services such as food, shelter, utility assistance, free legal aid, after school programs, counseling, drug and alcohol rehabilitation, disaster aid and so much more.