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The director of the annual Movement techno music festival says the Detroit event enjoyed a strong first day with increased attendance.

Festival director Jason Huvaere told The Detroit News he estimates more people attended Saturday's start of the Memorial Day festival than opening day 2008, likely due to nice weather and increased marketing.

"It's the weather, it's word of mouth -- people are really excited about the festival this year," Huvaere said. "We're able to market the event all year long now, and it's really a natural evolution for the festival."

Festival attendee Illiana Falkenstern of Ann Arbor, Mich., said this year's crowd seemed more energetic than in previous years.

"There seems to be more energy and better crowds," the 21-year-old said of the festival, which is in its 10th year. "I just love the music. I wait all year for this."

The Detroit News said the three-day festival offered performances Saturday from noted house disc jockey Carl Cox and the musical trio, the Glitch Mob.

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