On Monday, November 24, the Detroit Medical Center (DMC) conducted a live surgery simultaneously on multiple social media platforms. The procedure, called Birmingham Hip Resurfacing (first of its kind on social media), was performed conducted at DMC Huron Valley-Sinai Hospital in Commerce Twp., MI.

Dr. Philip Schmitt, D.O., performed the 40-minute surgery, accompanied by a bevy of healthcare professionals from the DMC Huron Valley-Sinai Hospital staff.  Dr. Schmitt was the first to perform the Birmingham Hip Resurfacing procedure in Michigan and is considered one nation’s best practitioners, having completed nearly 600 operations to date. This particular procedure is ideal for patients between the ages of 40 and 60 years old who are active, but suffer from constant pains from arthritis or joint pain in the hips.

“Birmingham Hip Resurfacing is an exciting re-invention of technology,” said Philip Schmitt, D.O., of DMC Huron Valley-Sinai Hospital. “Americans love new technology and at Huron Valley we embrace it for treating our patients. Adding Twitter as another teaching aid benefits everyone.”

As Dr. Schmitt performed the surgery, DMC Social Media communicators stood by narrating each step from first incision to suture. Each “tweet” or update was broadcast in real-time via the World Wide Web and is now available for anyone around the world to revisit. Photographs from inside the surgery suite enhanced the online educational experience, providing a sense of tasteful realism. Imbedded metatags kept all status updates together via search results.

The DMC is an active social media citizen, conducting procedures or online discussion on a regular basis via social media platforms.  The award-winning Emery King educational videos give viewers insight and educational information into numerous procedures and answers for frequently asked questions.


myrighthip said...

I originally thought that this was a stunt, but some of the photos that were tweeted are pretty cool.

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