Detroit Entrepreneur Named 100 Most Influential

Entrepreneur Gwen Jimmere, founder of Detroit based beauty company Naturalicious, was honored this week as one of The Root 100 most influential African Americans. The national honor comes at a time when Naturalicious continues to experience tremendous growth for their organic hair care and beauty product lines.

Founder Gwen Jimmere started the company out of her home in Canton, Michigan, back in 2013. A single mother recently laid off from her corporate position, she took a leap of faith to focus fulltime on her company and taught herself how to file for a patent to protect her product. Gwen Jimmere became the first African American woman to receive a patent in the natural hair care industry. The Naturalicious product line is made in Ponyride, Detroit, and now sold around the world.

“Four years ago, when Naturalicious was a hobby and I still had a full time job, I would tell my friends that someday I would be on the Root 100 list,” said Founder & CEO Gwen Jimmere. “It was a large goal, and a surprise and honor to have reached it. I hope I can continue to inspire more women to become entrepreneurs and take ownership of their inventions.”

The Root, owned by the Washington Post, annually curates a prestigious list to honor the 100 Most Influential African Americans across business, politics, social justice, entertainment, and sports who are “responsible for the year’s most significant cultural moments, social moments and big ideas.” Gwen Jimmere ranks 94 on the the list which also features Beyonce Knowles-Carter, Lebron James, Serena Williams and more. The full list is available online at:

Gwen Jimmere first made history in 2015 when she became the first African American women to hold a U.S. patent for a natural hair care product protecting the Naturalicious Moroccan Rhassoul 5-in-1 Clay Treatment that cuts down the amount of time spend on natural hair care. Jimmere is also a recent winner of the Walker’s Legacy 25 Powerful Women in Detroit award. She consults and supports entrepreneurs through her company Pitch Proof.


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