The Belle Isle Conservancy has been selected for “Heart Your Park,” a program introduced as part of Macy’s “Secret Garden” campaign that aims to raise awareness and dollars for local parks across the country. From March 7 to March 31, customers at Macy’s Westland and Dearborn stores can donate $1 or more at the register, with 100 percent of the donations benefiting the Belle Isle Conservancy. To further spread the love, Macy’s will match the total customer donation across all stores, dollar for dollar, up to $250,000 in total.
Belle Isle Park is one of more than 550 parks nationwide that will benefit from Macy’s “Heart Your Park” this spring. In partnership with the National Recreation and Park Association (NRPA), the national non-profit organization dedicated to the advancement of community parks, recreation and conservation, Macy’s stores across the country have each selected a local park or green space in their community to support through the program. Donations will go toward making improvements, such as maintaining trails, playgrounds, and ball fields, and everything in between.
“We are thrilled to partner with Macy’s and NRPA for ‘Heart Your Park’ this spring,” said Michele Hodges, President of the Belle Isle Conservancy. “Even with the State of Michigan committing significant financial resources to Belle Isle’s revitalization, the Conservancy shares a tremendous obligation to fund improvement projects and cultural programs. Through this wonderful program and donations by Macy’s customers, we are excited about the increased awareness and additional funding for Belle Isle Park.”
“Heart Your Park” is part of Macy’s “Secret Garden” spring campaign that will come to life at Macy’s stores and on macys.com with an infusion of garden-inspired merchandise, special promotions and events. For more information on “Secret Garden,” visit macys.com/secretgarden. For a full list of the parks benefiting from Macy’s “Heart Your Park,” visit macys.com/parks.