By combining her experience as a bgirl, flavor for hip hop and her background in fashion design, Christine "Ris" Tena will open the online retail shop called honeyBOOM for business August 14, 2011. honeyBOOM (www.HNYBM.com) is a retail shop that will carry vintage sportswear, bboy/bgirl gear, streetwear, accessories, art and custom pieces created by Ris.
The history behind the shop is rich in artistic influences as Ris has used her fascination with the golden era of hip hop, also known as the 80s, to serve as a concept for the store. honeyBOOM is also inspired by break dancers - also known as bboys and bgirls - and the awesome charisma and style they posses as dancers, cultural revolutionaries and fashion icons.
“This project came naturally to me because it brings together two of things that I love the most: fashion and hip hop. It's the best of both worlds,” says Ris.
HNYBM.com will consist of news, event dates, lookbooks, press coverage, bio, contact info and the clothing shop. It will take on an old school vibe that creatively helps customers to reminisce looks from the 80s and 90s. Ris herself is a dancing bgirl and grew up in the Bay Area where this cultural dance style flourished. “I was inspired to start this shop after I saw a bboy selling windbreaker jackets out of his car trunk during a regular dance practice sometime in 2007," said Ris.” “I was collecting my own personal pieces of windbreakers as I was coming across other items that I thought other people would love. I slowly started to collect vintage sportswear pieces with the intention of distributing it among the people that would appreciate it the most - my fellow hip hop peers,” she added.
To celebrate the launch of this vintage-inspired online clothing and accessories store, Ris welcomes the public to join her at the Magic Stick Rooftop for a party. It will take on a backyard party theme as a fun, unique way to kick off the grand opening of the honeyBOOM shop including a presentation of some of the pieces that will be offered for purchase on the website. The following are launch party details:
Magic Stick Rooftop Sunday, August 14
4120 Woodward Ave, Detroit, MI
Free before 4pm
honeyBOOM collection presentation to begin at 4:30
$5 after 4pm (A portion of the proceeds will be donated to 5e Gallery)
DJ's spinning all vinyl records: DJ Sicari, DJ Skeez, and DJ Dez
$3 Drink specials