On June 1st, Shinola founder Tom Kartsotis partnered with Detroit-native Jack White to purchase the building that currently houses the Shinola Flagship store at 441 W. Canfield in Detroit’s Cass Corridor. The deal marks new expansion for both Shinola as well as Jack White’s record label Third Man Records. For Third Man, this is a homecoming of sorts, since the label was originally founded in Detroit in 2001. This expansion signals the opening of their first retail store and offices outside of Nashville, TN. The new retail space is set to be in operation by Black Friday (November 27th, 2015), with many special surprises in store.
For Shinola, the deal comes on the heels of the brand’s investment into yet another category, rapidly honing in on the ability to manufacture speakers, turntables and headphones of audiophile quality, while creating more manufacturing jobs in the US — a top priority for the innovative and quality-focused company.
Third Man Records has long aspired to have a presence in Detroit and the constantly evolving Cass Corridor in particular, given White’s history in the neighborhood. It is the location of the first-ever White Stripes show, the home of White’s high school, and an area of the city that White says, “has always been the most inspiring area of Detroit for me as an artist and as a Detroiter. From the great visual artists like Gordon Newton to the music of the Gories, and the birth of the Detroit garage rock scene, the Corridor has nurtured Detroit's soul and inventiveness for decades. That spirit pushes forward with Shinola's passion and will come full circle for the artists of the Corridor that work with Third Man Records to plant a new foundation there to help keep that creative spirit alive for decades to come."
The expansion for Third Man Records is both a return-to-its-roots as well as a reach forward into the future, and the possibilities with the additional space and the Shinola partnership are endless and exciting.
About the plans, Tom Kartsotis said, "Everyone at Shinola is so excited about Third Man Records moving into the Cass Corridor. Unbelievable… There goes the neighborhood!"
This development means a move for current retail tenant Willy’s Detroit, a sister store to Shinola, but current plans are for the storefront to remain within the building.