Each year, during the first weekend in June, Detroit is blanketed in the colors of red, orange, yellow, green, blue and purple, celebrating lesbian, gay, bisexual, and transgender (LGBT) culture at Motor City Pride. The two-day festival, complete with a parade, is the largest LGBT gathering in Michigan.
As a key sponsor of the festivities and the lead sponsor of the parade, FCA US and the FIAT brand will celebrate its longstanding commitment to LGBT employees, communities, customers and issues for its fourth consecutive year on June 6 and 7.
A specially wrapped all-new 2016 Fiat 500X, the brand’s first all-wheel-drive vehicle, will lead many of Michigan’s 300 same-sex couples, who married on March 22, 2014, as grand marshal of the Motor City Pride parade. In addition, FIAT brand ambassadors also will showcase the brand’s exciting vehicles while providing giveaways for festival goers. The parade will begin at noon on June 7 in front of Chrysler House, located at 719 Griswold Street, and end at Hart Plaza in Detroit.
“We are honored to have such a prominent role with this year’s Motor City Pride,” said Jason Stoicevich, Head of FIAT Brand North America. “Supporting the LGBT community and the diversity of all of our customers is paramount to the FIAT brand. I am proud of what FCA US and the brand have achieved in creating an inclusive work culture, a culture that helps generate vehicles that resonate with diverse buyers and communities.”
The horsepower behind the FCA US sponsorship of Motor City Pride is its LGBT Employee Resource Group: the Gay and Lesbian Alliance (GALA). GALA is one of six groups that enable FCA US employees to celebrate their special attributes together, while bringing awareness and value through volunteer and charitable activities.
“Motor City Pride is empowered by the support of FCA US and the FIAT brand, helping to amplify the growth and significance of this annual event,” said Dave Wait, Chairperson – Motor City Pride. “We are so thankful for this collaborative partnership, sharing the drive to achieve full equality and respect for all people in Michigan.”
FCA US was a leader among U.S. employers in providing domestic partner benefits to its employees in 2000 and has achieved a perfect score of 100 percent on the Human Rights Campaign's (HRC) Corporate Equality Index nine times since the benchmark was established. The HRC is the educational arm of the Human Rights Campaign Foundation, America’s largest civil rights organization, and is dedicated to achieving LGBT equality. The Company is the only automaker to consistently achieve a perfect CEI rating.
FCA US also is a member of the Michigan Competitive Workforce Coalition seeking an update to Michigan's anti-discrimination law prohibiting discrimination because of sexual orientation or gender identity.