The city of Detroit is turning red to raise awareness of the final days metro Detroiters can donate to The Salvation Army’s 2012 Red Kettle Campaign, which ends when red kettles leave storefronts across metro Detroit on Christmas Eve.
The second annual Paint the City Red celebration kicked off at 12:01 a.m. Monday, Dec. 17 when the General Motors Renaissance Center began glowing red. The Detroit skyline’s most identifiable riverfront building will beam The Salvation Army’s iconic red shield from its main electronic sign on the center’s tallest tower through Christmas Day. The bands around each tower will also glow red for the duration.
The Ren Cen going red is a precursor to Paint the City Red festivities slated for Friday, Dec. 21 when:
the Compuware and Chase Buildings will join the Renaissance Center in sporting a rosy glow.
· several of Detroit’s most beloved churches will simultaneously ring their bells for one minute at 9:50 a.m. Scheduled to ring are: Cathedral of St. Paul, Mariner's Church of Detroit, Old St. Mary's, St. Bonaventure, St. Florian, St. Francis D’Assisi, St. John's Episcopal and St. Joseph Sweetest Heart of Mary.
· bell ringers will man red kettles throughout the workday at the Griswold Street entrance of the historic Guardian Building in the heart of downtown Detroit’s central business district.
The centerpiece of the Paint the City Red observance is a lunchtime celebration in Campus Martius Park from 11 a.m. – 1:30 p.m. Friday, Dec. 21. The Salvation Army is partnering with Quicken Loans to host a variety of activities around the downtown Detroit outdoor venue, including:
Noon – 1 p.m. - a friendly bell-ringing competition for red kettle fundraising bragging rights among Quicken Loans’ top executives, including Bill Emerson, CEO; Mike Lyon, vice president of operations and Tim Birkmeier, vice president of banking. Jeff Eisenshtadt, CEO of Title Source will also join in the bell ringing contest.
11 a.m. - 2 p.m. - a gathering of food trucks serving fresh fare, including fan favorites El Guapo and Mac Shack. Refreshments will also be available from Campus Martius’ Arctic Zone.
11:30 a.m. – 12:30 p.m. - appearances by the Detroit Tigers’ mascot Paws and the Detroit Lions’ mascot Roary
Noon – 12:30 p.m. - an appearance by cast members of “Jersey Boys,” who’ll sing carols, ring bells and pose for photos with red kettle donors Noon – 1 p.m. - a live performance of holiday classics by The Salvation Army Brass Band
In addition, the Campus Martius Park ice rink will be hopping from noon – 1 p.m. as Quicken Loans team members lace up for an open skate and warm up with hot chocolate, courtesy of the mortgage company.
Capturing it all will be WWJ Newsradio 950, which will share live interviews and reports from Campus Martius Park from 11 a.m. – 1:30 p.m. The station will also air feature interviews with Salvation Army officers and clients throughout the day to encourage public donations during the final days of the 2012 Red Kettle Campaign.
“We invite everyone to rally together with us to Paint the City Red in support of our 2012 Red Kettle mission,” said Major Mark Anderson, General Secretary and Metro Detroit Area Commander of The Salvation Army of Metro Detroit. “This is the home stretch of our campaign and we’re relying on the community to help us reach our $8.5 million goal.”
Paint the City Red revelers looking to continue the celebration can visit Somerset Collection CityLoft, located two blocks north of Campus Martius Park at 1261 Woodward. Cityloft, and the entire 1200 block of Woodward between Grand River and State, will be open for last-minute shopping from 12 p.m.-9 p.m. on Friday, Dec. 21. Merchandise from 40+ Somerset pop-up stores and quirky outdoor retailer Moosejaw will be available for shoppers to find the perfect gift for that special someone.
To make a tax deductible contribution to The Salvation Army Red Kettle Campaign:
· Drop a donation into one of nearly 450 red kettles at storefronts across metro Detroit through Dec. 24, or Christmas week at area Kroger and Busch Fresh Food Market locations, which will continue hosting red kettles through Dec. 29
· Visit www.salmich.org · Call 877-SAL-MICH · Text "GOODMICH" TO 80888* (an automatic $10 donation) · Send a check or money order, made payable to The Salvation Army, to: 16130 Northland Dr., Southfield, MI 48075