The Detroit Historical Museum will re-open its doors for a grand evening of history-making during the Re-Opening Gala. The evening will serve as a first glance at the museum’s new and renovated galleries, as well as a celebration of Michigan history and roots through Detroit-centric food and beverages. Guests will also enjoy fabulous entertainment by The Contours, Ben Sharkey and Marion Hayden.

Saturday, Nov. 17, 2012
6 pm - 11 pm
Detroit Historical Museum 5401
Woodward Ave. Detroit, MI

A ribbon-cutting ceremony to mark the reopening of the newly renovated museum with honorable guests: Mayor Dave Bing, Bob Bury, Maggie and Bob Allesee, Ann and James B. Nicholson and legendary Detroiters Tommy Hearns, Diana Lewis, Ted Lindsey, Martha Reeves, Devin Scillian and Paul W. Smith.

VIP soiree with live entertainment, a strolling dinner and Detroit legends.

An afterparty featuring live entertainment and dancing, as well as Detroit-themed snacks and drinks.

Those in attendance will include:
Mayor Dave Bing, mayor of Detroit and basketball legend
Tommy Hearns, boxing champion Ted Lindsey, hockey legend
Martha Reeves, Motown artist
Devin Scillian, veteran anchor at WDIV-TV
Paul W. Smith, emcee and WJR-AM radio host
Bob Bury, executive director and CEO of the Detroit Historical Society Members of the DHS board of directors

TICKETS:

 Legend: VIP soiree and ribbon cutting - access begins at 6 p.m. for $1,000 a person.

Patron: Full access of museum and strolling dinner - admitted entry at 7:30 p.m. for $500 a person.

Next Generation: After-hours party and late night snacks - access begins at 9 p.m. for $150 a person.

The Re-Opening Gala is the first opportunity for the public to view the museum’s new exhibits, including The Allesee Gallery of Culture, the Kid Rock Music Lab, Detroit: The “Arsenal of Democracy,” and The Gallery of Innovation, as well as the revamped and enhanced Streets of Old Detroit, Doorway to Freedom and America’s Motor City exhibits, all of which are a result of the Detroit Historical Society’s $20.1 million Past&Forward campaign. Three levels of tickets are available, offering each guest access to exclusive event-going experiences, including: a VIP Soiree and ribbon-cutting; a Detroit Legends meet and greet with strolling dinner; and an after-hours party highlighting various Detroit brews, spirits and classic late-night snacks.
Having your brand name become part of the common lexicon is a marketing coup of the highest order. It’s debatable, though, whether or not that applies when the expression in question is "You don’t know shit from Shinola." But with the idea that any name recognition is good name recognition, the folks at Bedrock Manufacturing decided that Shinola, the popular mid-century shoe polish brand, was just the right mark to reintroduce for their new line of American-made watches, bikes, and other leather goods. As they’ve started putting their manufacturing operation in place, however, Shinola has proven not only to be a familiar name but also a reminder of how products can benefit from the stories behind them.

The brand revival started last year, when Bedrock set out to create a new line of high-end leather accessories. From the start, the venture was not only about the products themselves but where they would be produced: Here at home, in the U.S. In Bedrock’s eyes, the new company would be a throwback to a time when goods were built to last, when customers weighed price points with quality, and, most importantly, when those customers had an interest in who was building the products--and where.

It would be a company steeped in the values of an older era, and the founding team wanted a name to match. "We didn’t want to try to invent a name that had heritage and pretend there was history behind it," COO Heath Carr says, so they looked for inactive brands that were on the market. They eventually came across Shinola, along with the "ever-so-famous saying that comes with the name," Carr says.

Next came finding a new home. After looking at a number of cities, the team decided to establish the company in Detroit, the former manufacturing powerhouse and something of an American throwback itself. It’s a tidy fit that, like the Shinola name, Detroit too is in the early stages of a 21st-century reinvention.

In Detroit, the first order of business was finding a building to house their new watch factory, and the location they settled on was one that surprised everyone involved. The visiting Shinola team had been invited to tour the College of Creative Studies, a design school located in the historic (and recently renovated) Argonaut Building, simply to get a taste of Detroit’s young creative talent. An elevator malfunction, Carr recalls, lead to a serendipitous discovery: "The elevator, for unknown reasons, accidentally stops on the fifth floor. And the fifth floor is completely empty. And we looked around and said, 'This is perfect! You guys mind if we build a watch factory here?'"

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