The Huffington Post

After launching its newest ads for the Pure Michigan tourism campaign earlier this month, the state tourism group Travel Michigan and the Michigan Economic Development Corporation revealed the campaign brought in a record $1 billion dollars for state businesses last year.

And on Monday, the state announced a new advertising partnership with Coca Cola, which will include idyllic Michigan scenery plastered all over Coca Cola trucks and vending machines, as well as involvement in the MyCokeRewards program. According to Crain's Detroit, Michigan isn't spending a penny for the partnership.

Toronto-based firm Longwoods International used an online survey to compile data about tourists' spending and perception of Michigan. The 2011 Pure Michigan campaign cost $14.3 million, and according to Michigan Radio, it brought back $4.90 in taxes for each tax dollar spent. It also brought in a record number of out-of-state visitors, 3.2 million, compared to 2 million in 2010.

According to the Longwoods survey, outsiders see a variety of strengths in Michigan, including "beautiful fall colors," being "great for water sports," and the ever-important "not too far away."

But Michigan still isn't seen as a destination for arts and culture, according to the survey -- so we ask, where's the Pure Michigan campaign repping the Detroit Institute of Arts, Charles H. Wright Museum of African American History, the Museum of Contemporary Art Detroit and the Cranbrook Institute of Art?

Don't worry, Pure Michigan has it covered: "Say hello to Michigan, where creativity is spilling onto the streets and stages," a radio ad goes. "There's something about the nature of Michigan that makes the art more approachable, the music more soulful and the people more in-tune."

Click HERE to read the rest of this article on The Huffington Post!
By Nick Timiraos

Home prices fell to new lows in January, but the rate of decline appears to be easing, offering the latest sign that an elusive bottom in prices could be in sight. Prices dropped by 0.8% for the three-month period ending in January, according to the Standard & Poor's/Case-Shiller index that tracks 20 metro areas.

While that dropped the index back to levels not seen since the end of 2002, the monthly decline improved from a drop of 1.1% in December and 1.3% in November. Separately, U.S. consumers in March remain confident about the economy and labor markets generally, but a ...

Click HERE to read the full article in The Wall Street Journal!
Honor & Folly's living area offers a fully stocked kitchen for guests to use.  

The Five-Point Weekend Escape Plan
Discover Urban Renewal in Detroit

A wave of nonprofits and food-focused locals is revitalizing once-abandoned neighborhoods with urban farms, public art projects, and locavore restaurants. 
By Edna Ishayik 

Get a taste of the roaring twenties at the venerable Book Cadillac Hotel (from $169), a Westin property that debuted in 1924 and reopened in 2008 after nearly twenty years of abandonment. With 453 rooms and suites, you’ll find more space here than at other chains, and its Michael Symon-helmed restaurant Roast hosts one of the city’s better happy hours, where seasonal dishes like veal sweetbreads with apples and celery are deeply discounted.

Feel at home in one of Honor & Folly’s two bedrooms (from $165) on the second floor of a carefully rehabilitated two-story building with exposed brick walls and salvaged colored-glass windows. Run by travel blogger Meghan McEwen of DesignTripper, the B&B is decorated with creative accents from vintage suitcases to needlepoint pillows (all made in Detroit or by nearby Midwestern artisans) and nearly everything can be purchased. Be sure to borrow the house vintage bikes to cruise around the up-and-coming neighborhood of Corktown.

Sleep in Victorian style at The Inn on Ferry Street (from $139), comprised of 40 rooms spread across six grand homes and carriage houses from the late nineteenth century. You’ll find vintage details like four-poster beds and carved wooden staircases throughout; request room 2203 in the Roehm House to enjoy the building's original cast-iron tub.

Click HERE to read the full article in New York Magazine!
A person dressed as the "red dwarf" appears at the pre-march gathering to taunt all of those gathered at the Marche du Nain Rouge in the Cass Corridor in Detroit, on Sunday, March 25, 2012. More than 3,000 people turned out for ther third annual parade intended to rid Detroit of a spell cast by a red dwarf who was struck by a cane by a famous pioneer centuries ago, Antoine Cadillac. Or so the story goes. Photo: The Detroit News, Robin Buckson / AP
A person dressed as the "red dwarf" appears at the pre-march gathering to taunt all of those gathered at the Marche du Nain Rouge in the Cass Corridor in Detroit, on Sunday, March 25, 2012. More than 3,000 people turned out for ther third annual parade intended to rid Detroit of a spell cast by a red dwarf who was struck by a cane by a famous pioneer centuries ago, Antoine Cadillac. Or so the story goes. (The Detroit News, Robin Buckson / AP)

Associated Press

Some 3,000 people in masks, feathers and beads turned out Sunday for a third annual light-hearted parade to rid Detroit of that devil and his cruel intentions. People who thought force might be necessary carried pitchforks. Shari Lombardo of Grosse Pointe dressed her dog in a tutu.

"I read on the (event) website that anything goes; that's obviously true," Lombardo told The Detroit News ( "Anything that's new and different is good for the city."

The tale goes that a red dwarf cast a spell on Detroit 300 years ago after being struck with a cane by one of the city's founders, Antoine Cadillac. A man dressed as the feared dwarf taunted spectators by declaring, "I own this town."

"Do you think this silly parade is going to get rid of me?" he said before being lowered to a stage from a crane.

Detroit lately has been taking its lumps. City and state officials are trying to strike a deal to manage Detroit's poor finances. Mayor Dave Bing is recovering from surgery on a perforated intestine. He was hospitalized Thursday — just three days before the parade.

Organizer Peter Van Dyke said plans already are in the works for future events. "We plan to keep this going for a very long time," he said.

Buddy’s Pizza solidified its shape as Detroit’s original square pizza 66 years ago. But the family-owned pizzeria, with nine locations across the metropolitan Detroit area, has also made a name for itself in the business of giving back.

For the past 36 years Buddy’s Pizza has paired up with the Capuchin Soup Kitchen to help feed hungry people and support the agency’s other programs. On Monday, April 16, 2012, all Buddy’s locations will again host its annual Slice for Life charity event.

Owner Robert Jacobs noted that the partnership between Buddy’s Pizza and the Capuchin Soup Kitchen was driven entirely by Buddy’s employees. “It began as an effort to shine a spotlight on Capuchin Soup Kitchen and to assist those in need throughout the metro Detroit area,” said Jacobs. “Over the years Buddy’s Pizza has hosted its Slice for Life benefit, the Capuchin Soup Kitchen has expanded its services to the community."

Since its start, the Slice for Life event has helped raise more than $2.5 million dollars to support the Capuchin Soup Kitchen. The agency tends to people’s basic needs—especially the need for food—but all its programs strive to stimulate minds, nourish spirits and address root causes of social injustice. Included in those programs are two sites that serve daily hot meals, a bakery where men learn a trade after leaving prison or a treatment program, a shower facility for people who lack opportunity to bathe elsewhere, a food pantry, a clothing center, a children’s tutoring and art therapy program, substance abuse treatment, and Earthworks (an organic urban farm). This year’s goal is $100,000.

“The annual Buddy’s Slice for Life day is eagerly anticipated by Capuchin Soup Kitchen staff and volunteers, and for many is their favorite fundraiser of the year,” said Br. Jerry Smith, executive director of the Capuchin Soup Kitchen. “The financial benefits are obvious. Every year the event raises many thousands of dollars for the Soup Kitchen’s general fund, which enables us in turn to feed thousands of people and provide them an array of other services.

“The one-day ‘party’ spotlights our partnership with Buddy’s, but a lesser known fact is that every week of the year Buddy’s provides the Soup Kitchen with dozens of pizzas that are then included in the food packages distributed by our emergency food pantry. They are a special treat much enjoyed by the recipients.”

From 11 a.m. to 10 p.m. on April 16, pizza fans have a chance to support all of those initiatives. Slice for Life ticket holders may choose to dine in to enjoy all-you-can-eat two-topping pizzas and salad or carry out a 4-square two-topping pizza or a medium sized Antipasto, Greek or house salad. Buddy’s Pizza has locations in Detroit, Auburn Hills, Dearborn, Livonia, Warren, Farmington Hills, Grosse Pointe, and carry-out only locations in Bloomfield Hills and Royal Oak. Maps and locations can be found at

Tickets, $15 for adults and $6 for children, may be purchased in advance by calling (313) 579-2100 ext. 170 or buy them at the door of any Buddy’s Pizza location on April 16. With every adult ticket purchased, patrons will receive a $3 off coupon for an 8 square pizza. All participants may also register to win one 8-square Buddy’s Pizza every month for one year.

Detroit Bike City is Detroit’s first annual bicycle show and swap meet.

Offering 100+ vendors from all over the Midwest the opportunity to show, sell and swap bicycles, parts and everything bikes. Bringing together the whole community with all forms of bicycles from road and racing to mountain and BMX, Detroit Bike City has something the enthusiast or casual rider can enjoy, plus a full day of bicycle activities and demos for the whole family.

A real chance to get some great deals, be sure to come out to Detroit Bike City to buy, sell, swap and browse.

Admission is $8 and is free for kids under 12 Individuals are welcome to bring in small items for trade i.e. a hub or pedals (anything other than complete bikes, frames/sets, or wheels) at no additional cost to admission. Individuals wishing to sell and/or swap complete bikes, frame sets, or wheels please refer to the vendor information packet.

Detroit Bike City
March 24, 2012 from 10:00 am–6:00 pm
The Michigan Hall at COBO Center
1 Washington Blvd, Detroit, MI 48226

For more information:
quigley rolling stone building

Jennifer Quigley's 'Rolling Stone' Building in Detroit Artist covers facade of building with magazine covers

Artist Jennifer Quigley recently covered the facade of a building on Michigan Avenue in Detroit with a collage comprised of Rolling Stone magazine covers. "I've had a Rolling Stone subscription most of my life," says Quigley. "I first began collaging with Rolling Stone thanks to my disdain for the horrible wood paneling that was in my rec room in high school. I covered every inch of that torrential wood paneling with three years' worth of my Rolling Stone subscription collection."

"The same thing happened with this building, which is on Michigan Avenue, two doors down from the old Tigers Stadium," Quigley tells Rolling Stone. "It was bought by a friend of mine who is waiting on his loan. He got it right before the economy tanked and there's a lot of small businesses in Detroit that cannot get their loans for renovations." 

Click HERE to read more (and see photos) of Jennifer's project in Rolling Stone! 
Atlantic Cities
Eric Jaffe

When a city's transit agency gets into funding trouble, it's easy to call on the private sector to whip things into cost-efficient shape. Of course, actually running a private urban transit company — rather, running a successful one — is a lot tougher than it may seem.

 While the private sector can cut transit costs on the order of 5 to 19 percent, the result is usually "less service and higher fares than socially optimal," transit scholar Todd Litman wrote early last year [PDF]. A recent case in point: a few weeks ago, just months after taking over the Long Island Bus from New York City's transit authority, the private company Veolia announced $7.2 million in service cuts.

That's not to say a private transit program is never worth the effort, and if there were ever a time and place for a bold attempt at transit reform, it's right now in Detroit.

The city's badly strapped bus system recently halted late-night service (between 1 and 4 a.m.) and even cut off some routes at 8 p.m. Those buses that do run rarely show up on schedule, and 20 to 50 percent never show at all, according to a recent report. In one horror story, riders waited three hours for a bus to arrive, only to find it too packed to board. Detroit riders, understandably, are furious.

Earlier this year Andy Didorosi, a young entrepreneur and lifetime Detroiter, decided he'd heard enough. In January he bought three buses and began to organize the Detroit Bus Company — a private transit operation he hopes can pick up where the city's bus system has left off. The company is completing its regulatory papers now and expects to start service in late April.

"The whole thing was born out of listening to all these solutions we had for Detroit's transit woes come and go," says the 25-year-old Didorosi. "You hear about these over and over and over again and your thought is: why doesn't someone just give it a shot?

The Detroit Bus Company is starting deliberately small. Its launch line will be a circulator route that loops through the neighborhoods of Corktown, Woodbridge, Midtown, Eastern Market, Greektown, via the downtown core. Didorosi plans to run the route with just a single bus at first and a limited schedule that reclaims many hours cut by the city: weeknights (6 p.m. to 3 a.m.) and all-day weekends.

Click HERE to read the rest of this article on Atlantic Cities!
Jessica Strachan and Dan Morrison

Here at Detroit4Detroit, we know it’s more than Ford, General Motors and Chrysler that drive the Motor City.

It’s the citizens and the passion they bring to the city they love.

This is a story of three Detroiters. They have never met, but they are now all connected through their Detroit4Detroit projects to support the Detroit Area Pre-College Engineering Program (DAPCEP) and their commitment to education. One grew up and lives within 8 mile. One is a local from the 'burbs. And, the third is a Detroit "expat" currently living in Washington D.C. They’ve each decided to use their connection to the city in a powerful way.

Krystal L. grew up within Detroit’s city limits and attended its schools. Detroit shaped her and made her who she is. When it came time, she went off to Central Michigan University (CMU) to study business and then moved to Atlanta for a while. She even journeyed to South Korea as an English teacher. But now, she’s back in her hometown and has another lesson plan on her agenda.

"Detroit is a city built around technology, like robotics, and it’s important to have students be cultivated to go into those types of programs. Some of the best jobs are in those fields," Krystal, 30, says.

She recently joined the Detroit4Detroit movement as a Citizen Philanthropist. It is her way to jump right back into the city and see an immediate impact where it counts. She is leading a DAPCEP project that will help Detroit’s young techies become the next generation of engineers. "Especially in urban schools, for kids to believe that they can participate in (the sciences) and to believe they can work on those fields, is great," she says.

Click HERE to read the full article on ModelD!

Click HERE to check out Noah's Photography!
Except from The Detroit Free Press:

Heads-up, Detroit: It looks as if you’ve got a new Kid on the block.

Neighbors say Michigan music star Kid Rock has purchased a house on the east side of Detroit, and they’re welcoming him with open arms.

 The 6,000-square-foot colonial-style home was sold earlier this year, said neighbor Tom Barrow, an accountant and onetime Detroit mayoral candidate. Barrow said his wife and children met the red-hatted Rock in the driveway earlier this month. Rock — raised Robert Ritchie in Romeo — has lived for more than a decade on a rustic property in Clarkston, where he also maintains a studio and some business operations.

It’s not clear if the Detroit house will be a full- or part-time residence for the 40-year-old star. A spokesman for Rock was unavailable for comment late Thursday.

“We’re happy to have him as a neighbor,” said Barrow. “We’re hoping his private life is calming and can have a positive influence on my young children. We’re confident he’ll be a good neighbor. I know he’s very pro-Detroit.”

Neighbor Diane Linn said she’s already got a housewarming gift in mind: a batch of chocolate chip cookies. “It’s really an old-fashioned kind of neighborhood,” she said. “Everyone looks out for each other. Everyone is friendly and warm. I’m sure he’ll be very pleased here.”

Click HERE to read the rest of this article from The Detroit Free Press!

Metro Detroit’s Finest Food Trucks return to the Royal Oak Farmers Market tonight from 5 till 9 pm. The Reefermen once again will perform live. Due to the tremendous success from last month, the entire facility will be utilized, with more room, tables, seating. The trucks will have extra staff and food to accommodate more foodies. Come out and join the excitement- great live music and delicious flavors!

Click HERE for more information!

Detroit Restaurant Week Returns For Spring!

Detroit Restaurant Week is set to return for spring 2012!

Beginning Friday, April 20 through Sunday, April 29, metro Detroiters will once again be able to enjoy hearty three-course meals for just $28* per person. This year's spring edition of Detroit Restaurant Week will be the sixth time the promotion has been offered since the fall of 2009. The five previous promotions saw participation from almost 160,000 diners while generating millions in sales for the participating restaurants and area businesses.

The restaurant menus, reservation information and a listing of after dinner activities will be available here soon. 

21 of Detroit's Finest Dining Establishments for Spring:

Detroit Riverfront
Angelina Italian Bistro
Atlas Global Bistro
Caucus Club
Cliff Bell's
Coach Insignia
Da Edoardo
Foxtown Grille
Detroit Seafood Market
Fountain Bistro
La Dolce Vita
Mosaic Restaurant
Opus One
Rattlesnake Club
Roma Cafe
The Whitney
Wolfgang Puck Grille

Disney on Ice® presents Treasure Trove welcomes audiences beginning Mar. 14 to The Palace of Auburn Hills. Treasure Trove audiences will be treated to a gem for every generation in this extraordinary lineup that features characters and scenes from Peter Pan, Alice in Wonderland, The Lion King, The Little Mermaid, Aladdin, The Princess and the Frog and other treasured films. More than 50 Disney characters are included in an action packed adventure.

Michigan natives and ensemble skaters Justin Williams, of Port Huron, and Katelyn Walter, of Deford, will perform.

Opening night is Wednesday, March 14 at 7:30 p.m. and shows continue through Sunday, March 18. 


Wednesday, March 14 and Thursday, March 15 at 7:30 p.m. Friday, March 16 at 11 a.m. and 7:30 p.m. Saturday, March 17 at 11:30 a.m., 3:30 p.m. and 7:30 p.m. Sunday, March 18 at 1 p.m. and 5 p.m.

The Palace of Auburn Hills
6 Championship Drive Auburn Hills, MI 48326


 $15 to $65 for Rinkside. All seats are reserved and available at Ticketmaster or the Palace of Auburn Hills box office. Call 1-800-745-3000. Groups call 248-377-8638. More information at
Pics: St. Patrick's Parade in Corktown
Photo from Metromix

Marilisa Kinney Sachteleben

Céad míle fáilte romhat! That's Gaelic for "100,000 welcomes."

It's also the motto of Detroit's Corktown St. Patrick's Day celebration. There are shamrocks, a parade, Irish food, Guinness (and other) beer, and a Mass at St. Patrick's. Here are details about this fun neighborhood and its signature festival.

Detroit is Michigan's eldest city after Sault Ste. Marie, the oldest city in the U.S. Midwest, and Corktown is Detroit's oldest neighborhood. The National Park Service says that the Corktown Historical District, located south of Michigan Avenue and west of the Lodge Freeway (U.S. 10) dates back to the pre-Civil War 1830s. It takes its name from County Cork in Ireland and was founded by wealthier Irish immigrants from New York City. Some survivors of the Irish Potato Famine found Corktown a refuge, too. Corktown History and Redemption in Corktown are two blogs that chronicle the history and several home restoration projects in the Corktown neighborhood.

On March 9, come for Painting of the Shamrocks at 11 a.m. This will take place at the Gaelic League at 2068 Michigan Ave., Detroit, and will proceed to Irish Plaza at Michigan Avenue and Sixth Street for a Press Party with the United Irish Societies officers, parade marshall, Maid of Erin, and Court of St. Brigid. They'll paint the traditional shamrocks for the parade route. From 5-8 p.m., there will be the Friday Lenten fish dinner ($8) at the Gaelic League hall. These dinners continue on through Lent.

On Saturday, March 10th, there will be an pre-parade party at the Gaelic League from 8 p.m. to 1 a.m. The Gaelic League will host another pre-St. Patrick's Day party on Friday, March 16. Both feature live Irish music.

Sunday, March 11, kicks off with Mass at St. Patrick's Church, 58 Parsons St., Detroit, at 10:30 a.m., followed by brunch. The annual Corktown race begins at 11:30 a.m. for kids, and the adult race starts noon. Proceeds go to fund several local Catholic and community charities.

Following this, the St. Patrick's Day parade begins at 2 p.m. The parade runs up Michigan Avenue from Sixth Street to 14th Street and includes marching bands, pipe and drum bands, color guard units, floats, clowns, and novelty groups.

A new initiative will help more Detroiters participate in the city’s growing social innovation movement by telling the stories of new leaders, and creating easy opportunities for people to learn about, take part in and lead local efforts.

Whether they are young artists renewing homes in BanglaTown, or entrepreneurs building small businesses in Southwest Detroit, residents are helping to forge a new identity for the city. While Detroit is becoming recognized as a hub for social innovation, this emerging movement remains nascent and inaccessible to many locally.

The Detroit “Urban Innovation Exchange,” launching March 28 at, will report on these transformational, yet small-scale projects making a difference in Detroit, publish stories across a range of media outlets and foster a social network of innovators. Data will be collected and analyzed to determine what’s working in the way Detroiters are addressing local issues. Through online and offline forums, citizens will be able to learn and connect more productively with one another on social innovation.

Issue Media Group is leading the unique partnership of participating media and community organizations, with $508,000 in support from the John S. and James L. Knight Foundation.

“Detroiters are blending entrepreneurship, creative pursuit, and civic action in imaginative ways. But the growth and success of this social innovation movement is too often left to chance. The Urban Innovation Exchange will provide Detroiters the information, learning and networks needed to engage in the city as part of this movement,” said Rishi Jaitly, program director, Detroit, for Knight Foundation.

Media partners involved who will help customize and publish the information include the Detroit Free Press, Huffington Post, Model D, New Michigan Media, DETROIT LIVES, Thrive Detroit and I Am Young Detroit.

“The Urban Innovation Exchange provides the Detroit Free Press an opportunity to better understand where small-scale transformation and social change are happening,” says Editorial Page Editor Stephen Henderson. “This insight will help inform our editorial efforts moving forward.”

"I'm delighted that the Urban Innovation Exchange will be partnering with HuffPost Detroit to tell the story of transformation going on in Detroit at the moment,” said Arianna Huffington, president and editor-in-chief of the Huffington Post Media Group. "There's no better time than now to double down on our coverage of those who are rising to meet Detroit's many challenges. The Urban Innovation Exchange will help those stories reach even more people – not only those who live in Detroit, but all those who care deeply about this great city's future."

“Detroit’s transformation will not result from one or two significant events but from literally thousands of small-scale efforts,” says Brian Boyle, co-founder of Issue Media Group. “Model D has been profiling these people and projects for the last half-decade, and we look forward to going one step further to create a network for learning and engagement.”

All of the data and information captured as part of the program will be analyzed by Data Driven Detroit to study characteristics and trends about this small-scale movement. “This initiative represents an opportunity to better understand the little things and individual leaders that play an important role in our city’s future,” says Kurt Metzger, Data Driven Detroit Executive Director.

Except from the Detroit Free Press:

Area home sales rose 9.6% in January. In the tri-county area, 4,002 homes were sold in January compared with 3,650 in January 2011, said Steve Bartley, whose company Advertising that Works in West Bloomfield collects the data from Wayne, Oakland and Macomb counties.

The average sales price was $119,325 in January compared with $126,199 a year ago. BUT when purchases by banks or companies are excluded such as foreclosures, the average sales price in January rose 2.1% to $122,177. Sales rose 11.5% to 3,065 from 2,748 in January 2011.

For January, Realcomp reported metro Detroit sales rose 7% for four counties -- Macomb, Oakland, Livingston and Wayne. It reported that 4,439 sales closed in January. And median sales prices, instead of the averages reported from the warranty deeds, rose 5.3% to $63,150 in January for those counties.

Atwater Brewery Is Expanding!

Atwater Brewery, Detroit's hometown craft beer brewery, has experienced exponential growth over the past several years and is investing in people and equipment to meet even stronger demand in the future. From its location in a 1919 warehouse in Detroit's Rivertown district, Atwater now produces more than a dozen styles of beer that meet the brewer's singular focus to produce the highest quality craft beers on the market. In 2011, Atwater's award winning brews achieved record production of 7,500 barrels, and Atwater expects to double production to 15,000 barrels in 2012 and double again to 30,000 barrels in 2013.

In January, Atwater took delivery of four new tanks that will enable it to significantly boost production to meet the sharply rising demand. Atwater has added 12 new Detroit-based employees, and hopes to add up to 25 more employees through 2015.

"We're ecstatic that our Atwater family of craft beers is winning new customers and being invited to the best parties," said Mark Rieth, the Michigander at the helm of the company since 2005. "In 2011, we weren't able to meet 50% of the orders we received. Now, we have the people, the facilities and the partnerships in place to meet demand and help put Detroit back on the national brewery map."

In the 1850s, Detroit had more production breweries than anywhere else in the country.

Brew Process:

In explaining Atwater's recent growth, Rieth points to Atwater's commitment to using the finest ingredients, brewed in industry-best equipment and managed by many of the best people in the business. Craft brewing, especially German Lagers, has long been a passion for Rieth. He first invested in the Atwater Brewery in 2002 and bought it out in 2005 with a renewed focus on brewing and distribution.

Atwater's four new tanks are expected to increase output by 400% over the 2011 levels. The new tanks join Atwater's existing equipment by Kaspar Schultz, a German company that is recognized as the world's best manufacturer of brewing equipment since 1677. Only four such machines are currently operating in North America. The Atwater brewery runs as much as 18 hours a day, six or seven days a week, producing award winning beer.

The best way to sample Atwater's distinctly fresh and flavorful brews locally is by visiting Atwater's tap room in the production facility itself. There, just a few feet from the brewing tanks, customers can taste Atwater's wide variety of beers, including its biggest seller, Dirty Blond, as well as its other lager, stout, ale, pilsner, porter, and specialty beer flavors that round out the product line.

How to put Atwater beer in your fridge:

Atwater brands are sold at Michigan retailers throughout the state. As the brands grow in popularity, Atwater has formed distribution agreements with select national chains and regional distributors. Through these relationships, and beyond the 60% of its product sold state-wide in Michigan, Atwater is finding customers in Pennsylvania, Ohio, Illinois, and New England.

Most of the Atwater beers are available in cans. "Cans are considered by many to be the preferred vessel for beer since they limit the access of air and light, both of which are detrimental to the precious liquid," said Rieth. "Cans also help us meet our environmental goals. They require less energy to produce and ship and also are more favorable from a recycling standpoint."

Resurrecting Detroit's Relevance as a brew town:

"We use a time tested German brewing process, but we strive to be authentically Detroit in both our flavors and approach. We are constantly perfecting our beer styles to reflect this heritage," said Rieth.

With its current facility humming, Atwater is planning to build a new, full-scale brewery in 2014. "We'd love to be in the same area [on Jos Campau in the Rivertown District], but whatever we do and wherever we are, we'll certainly keep our production and jobs here in Detroit," said Rieth.